Growing a real estate business requires a strategic approach that focuses on building relationships, increasing visibility, and delivering exceptional service. Let’s look at five key ways Canadian REALTORS® can grow their real estate businesses:

1) Build a strong online presence through a professional website and social media accounts;

In today’s digital age, having a strong online presence is crucial to growing your real estate business. Make sure your website is up-to-date, professional, and easy to navigate. Use social media platforms like Facebook, Instagram, LinkedIn and Tik Tok to connect with potential clients and showcase your expertise. You should think about your ideal client and show up and provide entertaining, educational content on the social media channels where they spend most of their time.

2) Establish yourself as a thought leader by creating valuable content and sharing industry insights;

You can share your knowledge and expertise by writing articles, creating videos, or speaking at events. 

Create a blog or podcast wherein you interview leaders in the space and create short form content that can be shared across multiple platforms.  This will not only increase your knowledge, but will also increase your network, your following and you will be identified as a leader who is trusted due to the value you provide to the industry and potential new clients.

Network with other industry professionals. Attend industry events and join real estate associations and groups to network with other professionals.  Think outside the box and join groups that may not be directly associated with real estate but could provide insight into a goldmine of referrals.  This will help you stay up-to-date on industry news and trends, and also help you establish relationships that can lead to your business growth.

Offer value to your clients and prospects. Provide valuable information and resources to your clients and prospects. This can include market reports, neighborhood guides,  digital tools they can download and share and other relevant information that can help them make informed decisions.

3) Develop a Niche; Build your brand: 

To stand out from the competition, be authentic and consistent in your messaging and brand.  Consider specializing in a particular type of property or geographic area. For example, you might focus on luxury homes, condominiums, or waterfront properties. This will allow you to establish yourself as an expert in your niche and attract clients who are specifically looking for your area of expertise.

4) Offer exceptional customer service and provide value-added services to build loyalty and generate positive word-of-mouth; 

Word of mouth is a powerful tool in the real estate industry, and satisfied clients can be your best source of new business. Make sure you provide exceptional customer service to all your clients, from prompt responses to timely follow-ups and regular communication.

To differentiate yourself from other real estate agents, consider offering value-added services to your clients. For example, you might provide a free home staging consultation, a complimentary home warranty, or a moving concierge service. These services can help you stand out from the competition and demonstrate your commitment to providing exceptional customer service.

5) Continuously educate yourself and stay up-to-date on market trends and changes in the industry.

Subscribing to industry publications, newsletters, and blogs can help keep you informed of market trends and changes. Many real estate associations and organizations offer professional development courses and certifications that can provide valuable education and training. Lastly, leveraging technology can help Canadian REALTORS® stay up-to-date, such as utilizing industry-specific software, mobile apps, and social media platforms to connect with clients and stay informed of industry developments.

BONUS TIP:

6) Utilize a commission advance to fund the growth strategies outlined above

Commission advance services can be a powerful tool for real estate agents looking to fund their growth strategies. With a commission advance, agents can access a portion of their earned commission before the closing of a real estate transaction. This allows you to invest in your business, such as hiring new staff, marketing efforts, social media content creation, industry educational opportunities,  or expanding into new locations. The process of obtaining a commission advance is straightforward.  Real estate agents submit an online application that includes information about the transaction and commission amount they wish to advance and can typically have their funds the same day.  As the transaction closes, the commission earned is used to repay the advance plus fees.

Real estate commission advances provide Canadian real estate agents with a flexible and convenient financing option to invest in their business growth, without relying on personal loans or other traditional financing alternatives.  

To learn more about FRAME Commission Advance Services check out our website: https://frameyourfuture.ca/